About
James Allen is a prominent online retailer specializing in diamond engagement rings and fine jewelry. Founded in 2006, the company revolutionized the way people buy diamonds by offering high-quality, certified diamonds alongside advanced 3D imaging technology. This unique feature allows customers to inspect every diamond closely before purchase, ensuring transparency and satisfaction.
James Allen offers a wide range of products, including custom-designed rings, and emphasizes customer education about diamonds and jewelry. With a commitment to ethical sourcing, they provide conflict-free diamonds, adhering to strict standards.
Renowned for exceptional customer service, they offer a hassle-free shopping experience with free shipping, returns, and a 100% money-back guarantee

4 Reviews on “James Allen”
James Allen’s website videos are damn good. I was worried about buying a diamond online but their HD videos let me see every detail. Took about 3 weeks to arrive and customs was straightforward. Ring is beautiful and my husband was impressed with the sparkle. Price was reasonable compared to what I saw at Orchard Road.
Very impressed with James Allen. Got my engagement ring from them last year and just ordered matching wedding bands. Their diamond search filters are comprehensive and the videos really help. Only minor issue was the engagement ring arrived later than estimated, which meant that my fiance had to adjust the proposal plans (the proposal was a surprise, the ring was not!).
Overall though, I’m very happy with engagement ring and looking forward to the matching wedding band arriving
Having moved to Singapore from London last year, I wanted to buy my girlfriend an engagement ring but wasn’t sure where to get the best value. Did some research comparing prices in Hatton Garden, local shops in Singapore and online retailers. James Allen came out significantly cheaper even after shipping and GST.
Their website is easy to navigate and I liked that I could see actual photos of the exact diamond I was buying, not just generic stock images. Customer service was helpful when I had questions about ring sizing. They even called to confirm my order details before production started which I appreciated.
Delivery took about 2 weeks via DHL. Had to pay GST when it cleared customs but that’s expected. The packaging was very secure with multiple boxes inside each other. My girlfriend absolutely loves the ring and said the diamond has amazing fire when it catches the light.
Would definitely recommend James Allen to anyone looking for good quality diamonds at fair prices. The ability to see the actual stone you’re buying makes a big difference when shopping online.
James Allen is great – they will get you the perfect diamond for your budget, at the best price available online. They will help you figure out what is right for you… I came in thinking I wanted a flawless diamond, but realised that as long as you get a gem that is eye-clean you’re in good shape and can save money without paying thousands extra for D color of IF clarity.
Buying locally from a retail store will cost you an arm and a leg (that is where there is the largest markup in price). Buying online makes sense, and James Allen is the best of the online options. I did my research reviewing other sites (Bluenile, Brilliantearth and a handful of other independents), and across the spectrum of diamond sizes and qualities, James Allen consistently came out with prices that were ~10-15% cheaper. That’s a lot of money when you’re buying an engagement ring.
Finally, they have great service and support – I had to have my ring re-sized and they were super-accommodating.