Japanese bridal jewellery brand I-Primo has ventured into the Southeast Asian market with its flagship store in Singapore’s ION Orchard.
This move followed a pop-up launch in June. The store offers over 200 ring designs and a range of other jewellery.
Tomotaka Miyata, MD at I-Primo said, “The opening of our flagship store in Southeast Asia reflects our brand growth, and Singapore came as a natural choice with its established culture of wedding celebrations and position as a gateway to the Southeast Asian market. We look forward to welcoming our customers to experience I-Primo’s unique designs, reliable quality, and warm Japanese hospitality.”
Customers will be able to take advantage of free consultations, proposal concierge and after-sales support.
I-Primo’s specialisation in made-to-order rings offers customisation to customers based on budget, size, ring settings, and diamond preferences, demonstrating a customer-centric approach in our competitive market.