Taiwanese jewellery brand ALUXE recently inaugurated its first Southeast Asian store in Singapore, situated in ION Orchard.
The brand’s journey began as an online retailer in 2005, which transitioned into physical retail with its first store opening in Taiwan in 2008. Following its success, ALUXE expanded its presence to other locations including Hong Kong, and now Singapore, broadening its geographical footprint and customer base
ALUXE is known for its distinctive designs and a strong foothold in the wedding jewellery segment in Taiwan, with an annual sale of over 30,000 wedding jewellery pieces. The brand maintains a customer-centric approach, offering a range of collections to cater to different tastes.
The new store in ION Orchard showcases three distinct collections: the Disney, The Moment, and acredo collections, each designed to cater to varied customer preferences.
The Disney collection, ideal for those enchanted by fairytales, features rings inspired by popular Disney movies like Beauty and the Beast, Aladdin, and Cinderella.
On the other hand, The Moment Collection, which is handcrafted in Japan, is known for its elegant designs incorporating blue diamonds, symbolising infinite connection and trust.
Lastly, the acredo Collection offers a personalised experience for couples wishing to create unique, one-of-a-kind designs. This collection, inspired by German craftsmanship, provides a range of precious metals and diamonds for customers to choose from and even allows for engravings or free-hand drawings to make the pieces truly personal
ALUXE’s ION Orchard store aims to provide a personalized shopping experience. The store environment, with its subtle pink, marble, and rose gold metal accents, aligns with the brand’s elegant aesthetic.
Customers have the option to book 1-on-1 consultations with ALUXE’s jewellery experts for a more tailored service.