Taiwanese jewellery brand ALUXE recently inaugurated its first Southeast Asian store in Singapore, situated in ION Orchard. The brand’s journey began as an online retailer in 2005, which transitioned into physical retail with its first store opening in Taiwan in 2008. Following its success, ALUXE expanded its presence to other locations including Hong Kong, and now Singapore, broadening its geographical footprint and customer base ALUXE is known for its distinctive designs and a strong foothold in the wedding jewellery segment in Taiwan, with an annual sale of over 30,000 wedding jewellery pieces. The brand maintains a customer-centric approach, offering a…

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