Toyota has launched the C-HR Diamond Collection, a collaboration with Australian jewellery designer Millie Savage. The campaign, developed by marketing agency HERO, involves the creation of 13 lab-grown diamonds from components of Toyota’s new C-HR vehicle. The Concept: Transforming Car Parts into Diamonds The C-HR Diamond Collection draws inspiration from the angular lines of a diamond, aiming to reflect the design of the Toyota C-HR. Car parts from the C-HR were subjected to a high-pressure, high-temperature (HPHT) process to create lab-grown diamonds. Shane Geffen, Executive Creative Director at HERO, noted that the process of turning vehicle components into diamonds was…

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